Wi-Fi as a marketing channel (not just a utility)

Most owners think about Wi-Fi the way they think about plumbing. It should work, it should be invisible, and the less they have to think about it the better.

That's a fair way to think about pipes. It's the wrong way to think about the one screen nearly every customer in your shop will look at.

The sign-in page is prime real estate. It's seen by more people than your menu board, your website, and your Instagram combined. Used well, it captures an email, promotes today's special, points people at your loyalty program, or sends them to your online ordering page right when they've sat down.

None of that requires nagging anyone. It's the difference between Wi-Fi that costs you money every month and Wi-Fi that quietly works for you. Treat it like a channel, not a utility.